Customer Satisfaction and Word of Mouth
نویسندگان
چکیده
منابع مشابه
effect of customer to customer interactions on satisfaction, loyalty and word of mouth advertisements of customers (case study of semnan traveling and tourism agencies)
today, organizations continuously try to find the ways to gain loyal customers because of their advantages. customer to customer interactions has attracted more attention among marketers in which customer-to-customer interactions has been known as one of the most important methods of creating loyal customers. the present paper seeks to propose a service model developed in traveling and tourism ...
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ژورنال
عنوان ژورنال: Journal of Service Research
سال: 1998
ISSN: 1094-6705,1552-7379
DOI: 10.1177/109467059800100102